Our boutique was born out of a dream to bring something special to our small town, a place where people can shop, connect, and feel at home. What started as one idea quickly grew into a team effort with two of my closest friends by my side.

As the owner (center), I get to bring my lifelong vision of owning a boutique to life every day. My right hand woman Nicole (center right) keeps things running smoothly in the shop (and keeps me sane), while our social media guru Melissa (center left) shares our story and style with the world online. Together we have built a space filled with friendship, joy, and community.

We are also lucky enough to have added two more amazing women to our team, our talented photographer Kyandra (far right), a young mama who captures the heart and joy of our brand through her lense, and our sweet sales associate Kalie (who is also my future daughter in law!) (far left) who brings warmth and care to every customer who walks through our door.

We feel shopping should feel personal, fun, and uplifting. Whether you’re popping in to browse, looking for the perfect outfit, or just stopping by to chat, our hope is that you leave with a smile.

Welcome to Rebel Darlin, we are so glad you’re here!

XOXO

Ashlee